| Oregon Magazine |
| Portland Property Owner Revitalizes Old Town
By Fred Delkin Downtown Portland after dark has been transformed
within the classic
Scott Weigel, Director Naito Properties Services , gave
us a tour of five entertainment venues created in the past year within
classic Old Town buildings clustered in a three block area just north of
Burnside. All are an easy stroll from each other, and drawing
a collective and celebratory crowd remindful of New Orleans’ French Quarter.
East Chinatown Lounge, 322 NW Everett, is an amazing transformation of space that previously functioned as a Tofu factory. Skylab Design created a hall of mirrors and polished wood enclosing soft and intimate seating where Asian inspired appetizers and custom rum cocktails are served. In the rear, a DJ presides rockingly from a balcony over a dance floor and in between lounging and dancing, you find rest rooms with sliding doors that would highlight a ride on the Orient Express rail line. Owner John Plummer is a refugee from Miami Beach, also owns Johnny Sole Shoes, and has been conducting his contemporary nightlife effort since October 2002. Voodoo Lounge, 53 NW First, is a psychedelic surrounding
morphed from what was
McFadden’s, 107 NW Couch, was formerly Uogashi Japanese restaurant. Now it is over 6,000 square feet of “New York style Irish Pub.” More conventionally translated, this means a television sports bar with dance floor. Large video screens overlook the pulsing social action, but seem to get little notice from what when we visited was a standing room only affair. Paul Derrico’s Bar Investment Group, with outlets in several other towns, invited Portland patrons in September 2003. Barracuda, 9 NW Second, is the newest venture of John Plew’s
Portland based Concept Entertainment Group (Bar 71, Quest, Lotus, Gypsy).
There’s real history here in a 25,000 square foot ground floor and mezzanine
that over a century ago was home for Erickson’s , billed as the longest
bar on the West Coast and a haven for much nefarious activity. Much
more recently, the overhanging balcony was site for the Portland Advertising
Museum’s exhibits and the bar and dance floor were Banana Joe’s.
Now this cavernous space functions as restaurant, bar and dance hall.
The mezzanine is draped to form private “cabanas” where small parties may
gather for attentive food and drink service. A stage adorns one end
Naito Portland Roots Run Deep & Wide Naito Corporation owns some 360,000 square feet of space leased in the Old Town district., but this is only a fraction of the family-owned company's impact on Portland. Naito Corp. owns and manages 1.8 million square feet of commercial space in the central Portland area. The family opened business in Portlnd in 1921 with an Old Town curio shop and founded Norcrest China Co., an importer of fine china and dinnerware in 1947. Second generation brothers Sam and Bill expanded from this operation which still occupies an Old Town site. Today, Sam, 77, is President and CEO of Naito Corporation, his son Verne serves as Vice President. Bill (1926-1996) and the family’s many contributions to civic redevelopment are honored by the renaming of Front Avenue along the west bank of the Willamette River as Naito Parkway. Naito ownership is most prominently showcased in the Made in Oregon retail operation with 11 locations in greater Portland, Portland International Airport, Salem, Eugene and Newport dedicated to “products made, caught or grown in Oregon". This enterprise was established in 1975 and now inventories some 2,000 items. The flagship store is in the Naito-owned Galleria in the heart of downtown Portland and once home to the first department store west of the Mississippi River. This redeveloped historic structure is also the new home of the Western Culinary Institute, one of the nation’s leading private culinary schools, affiliated with the internationally famed Le Cordon Bleu school. Architectural awards have been earned by the Naito rehabilitation of the large Montgomery Park building just Northwest of downtown Portland and former distribution center for Montgomery Ward’s retail and mail order empire. Naito reopened this structure in 1989 as an office and showroom site with a spectacular atrium well worth a visit. Another nationally recognized Naito architectural restoration is downtown’s Dekum Building on SW 3rd, retaining its 1891 vintage exterior housing an interior makeover accomplished in 2000, with retail and office tenants. The Naito family ventures are a dynamic, ongoing answer to the anti-business image created and perpetuated by the current Portland civic administration, whose regulations, favoritism and sheer ignorance of what powers the positive engine of capitalism have daunted new economic development and driven away some successful entrepreneurs once based here. The Naito enterprises clearly demonstrate that where there’s a will, there’s a way and that the values of the past can benefit both present and future. © 2004 Oregon Magazine |
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